What do
you know about crowd funding? It's a pertinent question in these hard times for
arts funding, politically and economically. I discovered it thanks to following
the musician Amanda Palmer on Twitter, watching with increasing astonishment
and delight as she raised an incredible $1.2 million to fund her latest album,
having originally asked for $100,000, claiming that this method of funding was
the 'future of music'.
As the
year progressed it got harder and harder to be a freelance writer - anyone
following that career path will surely know what I mean, although no-one in the
creative industry or the job market in general can be finding things that easy
at the moment - I began to think that crowd funding might be a useful way to
help get myself to the Hawthornden Fellowship I had been offered last year,
when things were a little less financially constrained.
I got the
fellowship on the back of my first book, Turning,
which was published by Headland Publications last year. It offers unconstrained
time and silence in a castle in Scotland to write. Trouble was, I was beginning
to think that I would have to pass on the opportunity because work was so fragile
and hard to come by. Who'd want to sit in silence in a castle not writing
because of mortgage worries, after all?
So I went
to Sponsume, one of a number of crowd funding websites that have sprung up in
the last few years, and set up a campaign to try and buy myself time to work on
my second book of poetry.
The
beauty of crowd funding is that it takes the funding of artistic ventures right
to the heart of the audience who are interested in the art. One is encouraged
to offer 'rewards' for people who contribute - in my case, I am offering
anything from limited edition postcard poems to a very limited number of
private readings to people who contribute.
I have
agonised about the naked-making feeling that such an open form of money-raising
engenders, and the risk of making oneself look foolish, greedy or just plain
arrogant, but have been gratified by the response from many people, some of
them friends, some family and some (and this is the most wonderful part for any
artist) people one doesn't know who either like the art in question or like the
idea of supporting an artist. It is also a wonderful feeling to be able to offer them
all something in return.
I don't
think crowd-funding is the best way of raising really large amounts of money,
unless one has the social networking nous, fanbase and reach of someone like
Amanda Palmer, but I do believe it is an excellent way of creating small but
potent amounts of money for individual projects and (and this is important)
creating publicity for them that is not mired in corporate profit-mongering.
At the
Free Verse Book Fair, I had an interesting discussion on the ethics of this
sort of fundraising with Adele Ward of Ward Wood Publishing. There was some
concern that raising funds for, say, a new anthology of poetry via a company
like Sponsume would smack of vanity publishing.
There is
a telling difference between crowd funding and vanity publishing, however. With
crowd funding, poets included in an anthology can promote it to friends and
family via Facebook, email, Twitter and so forth without ever having to fork
out a penny, alongside the publisher who should be equally hard at work
promoting it, and the people supporting it will get copies of the book as
'rewards' when the funds are raised. If they want to put more money in, these
'rewards' can be increased in desirability by adding limited editions, signed
copies and more. What could be better in small press publishing than a
publicity-generating pre-ordering system?
Even
projects like mine, which are more personal, are viable if it is clear that
there are goals in sight. In my case, when I was offered the Hawthornden
Fellowship, my publisher perked up and said: "Oh, good! I look forward to
seeing the next manuscript!". Without that in mind, I would have felt much
more uncomfortable about setting up the campaign.
I also
equivocated early on about the ethics of such a project on Facebook and was
gratified when the poet Jon Stone fired back with the comment (and I'm
paraphrasing a little, as it's hard to find the exact comment immediately on
Facebook's clumsy Timeline): "I'd rather see 100 poets funded for a
month's retreat than one poet funded for a lifetime's career".
It's this
attitude that makes crowd funding exciting for me - the possibility that many
people who might not find it easy to get a creative project off the ground,
given the bureaucratic hoops one is expected to jump through with big funding
bodies, could find that they suddenly have the time (with a little careful
thought and a fair amount of work sat at the computer gritting their teeth and
promoting it) to do something marvellous with the support of family, friends
and people interested in their art.
As my
campaign draws to a close, I realise that the process has been somewhat akin to
the feeling I get when I test a new poem out on front of an audience for the
first time. There are nerves, palpitations, the worry that it might not be
liked. I have noticed and edited out flaws as I have gone along, and made the
campaign stronger. It seems to have gone down reasonably well this time. I
might try it again some time, but not for quite a while.
Before
that, I want other campaigns to come to life. I want to see more writers and
creators of all sorts getting their ideas out there and promoting them. Crowd
funding may not be the future of arts
funding (joyous though Amanda Palmer's hyperbole was to watch), but I think it
could and should play a large part in that future.
I will
certainly be looking out for good campaigns to support as and where I can when
I get back from Hawthornden. More power to your crowd-funding elbows!
To take a
look at Adam Horovitz's Sponsume campaign, or even donate if one of the
'rewards' tickles your fancy, click on this link: http://www.sponsume.com/project/help-send-poet-hawthornden-fellowship-0
Adam Horovitz is a poet and journalist. Born in London in 1971, he was raised in Gloucestershire. He was poet in residence for Glastonbury Festival's official website in 2009, was voted onto the Hospital Club 100 as an 'emerging talent' in 2010 and is a 2012 Hawthornden Fellow. His first collection, Turning, was published in 2011.